_{2023 was an exciting year for Babor in the UAE. We successfully launched the brand into retail, with activations at Bloomingdale’s and Harvey Nichols to showcase our commitment to expert skincare and boost brand awareness. Key initiatives included:}

• Launch of the Babor personalised table at Bloomingdale’s Dubai Discover Beauty area: 1st October2023.
• Making a bold statement, our 3x3 podium at Bloomingdale’s Dubai spotlighted Babor’s signature ampoules. (October 3–31, 2023)
• Babor took centre stage at Harvey Nichols' focus table from October 3–21, offering customers a chance to explore our bestselling collections.
• Babor’s pop-up from October 17-31, 2023, at Bloomingdale’s main entrance drew major attention, boosting both sales and brand awareness.
• During the BLM pop-up, we took over 384 screens in Dubai Mall from October 18-31,2023 making Babor unmissable to all shoppers.
• From October 22-31, Babor’s eye-catching podium outside Harvey Nichols at Mall of the Emirates showcased our bestsellers, drawing attention from all passing shoppers.
• BLM Fragrance Pad (November 7-31), Babor, the first skincare brand at Bloomingdale’s Fragrance Pad, impressed shoppers with its striking display, attracting new customers.
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