_{Floris London’s Platinum 22 EDP launch in Kuwait was an elegant event held at the Wejha art museum, marking Kuwait and Qatar as the first markets for this new fragrance, with an exclusive pre-launch at Bloomingdale’s in Kuwait.}

‍_{The event featured a unique painting competition where local artists illustrated their favourite Floris London fragrance or drew inspiration from Platinum 22. Three winners were awarded special gifts, celebrating their artistic interpretations of the brand's legacy. A 360° camera added to the experience, allowing influencers and guests to capture memorable videos, which quickly spread across social media. The event’s blend of art, culture, and luxury left a lasting impact, positioning Platinum 22 EDP as an elegant and highly anticipated addition to the Floris London line up.}

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