_{Luxuria Group launched a Floris London 3x3 mall podium inside Mall of the Emirates, strategically placed in front of Harvey Nichols to maximize visibility. The display featured three of the brand’s top-selling fragrances: Platinum 22, Cherry Blossom, and Cherry Blossom Intense Eau de Parfums, creating an engaging and luxurious experience for shoppers.}

_{This mall podium investment provided a unique opportunity to connect with high-footfall traffic, engaging both loyal customers and new audiences in a premium setting. The strategic placement near a luxury department store ensured exposure to a targeted, affluent customer base. To celebrate KSA National Day and Prophet Muhammad's Birthday, Brand Ambassadors distributed flowers and branded fragrance samples, further enhancing customer interaction.}

_{This high-visibility activation raised brand awareness, fostered customer engagement, and drove sales, offering a significant return on investment by solidifying Floris London’s position in the region's competitive luxury fragrance market.}

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