_{Floris London launched No.007 EDP at an exclusive PR event at Harvey Nichols, becoming the first brand to host a fragrance launch in the Men’s Grooming area. Before the event, key press media participated in one-on-one interviews with Edward Bodenham, Perfumery Director at the Sheraton Hotel, Mall of the Emirates. The session offered insights into the fragrance’s creation, its Bond inspiration, and the Floris brand’s rich heritage, building anticipation for the launch.}

_{The Harvey Nichols launch was designed to be an immersive experience, with the event space thoughtfully curated to reflect the fragrance’s connection to the 60th anniversary of the James Bond film series. A striking figure stand was displayed, symbolizing Bond’s legacy and enhancing the event’s narrative. Influencers, media representatives, and fragrance enthusiasts explored No.007, discovering its sophisticated notes and the story behind its creation, all while enjoying an environment that embodied the elegance and mystery of James Bond.}

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