_{In November 2023, Luxuria Group launched Gritti, an exclusive Italian perfumery brand renowned for its dedication to artisanal craftsmanship and luxury. Drawing inspiration from Italy's rich heritage of perfumery, Gritti blends traditional techniques with modern innovation to create exceptional, high-quality fragrances. Known for supporting local artisans and using the finest ingredients, the brand has quickly gained recognition for its elegance and sophistication.}

_{To mark its Middle East debut, Luxuria provided a customized gondola and conducted an in-store podium activation and featured the brand in the store’s elevator screen at Harvey Nichols Riyadh from December 2023 to January 2024. This immersive display allowed customers to engage with the brand’s story and experience its luxurious offerings firsthand.}

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