_{Day 1: Qatar Launch at Secret Notes, Grand Museum – February 12, 2024}

_{The journey began at Secret Notes in Doha, where media, influencers, and special guests gathered. A branded podium at Galeries Lafayette, a large-screen metro campaign video, and an upgraded gondola display helped establish Floris London’s premium positioning.}

_{Day 2: Kuwait Launch at Bloomingdale’s, 360 Mall – February 13, 2024}

_{In Kuwait, the launch at Bloomingdale’s aligned with National Day, featuring calligraphy sessions, live saxophone music, and a beauty room takeover that brought media and fragrance fans into a memorable brand encounter.}

_{Day 3: Saudi Arabia Launch at Westerly Riyadh – February 14, 2024}

_{Edward Bodenham led a perfume mixing masterclass at Westerly, where a fragrance podium and campaign videos on in-store screens highlighted Santal Intense’s craftsmanship, providing attendees with a unique brand experience.}

_{Day 4: UAE Launch at Atelier Perfumery, Galleria Al Wasl – February 15, 2024}

_{At the UAE launch, guests enjoyed a perfume mixing masterclass, live violin music, and an engraving station offering personalized mementos.}

_{Day 5: Grand Finale at Atlantis The Royal, Dubai – February 16, 2024}

_{The tour concluded with a grand event at Dinner by Heston Blumenthal in Atlantis The Royal, featuring mega influencers and VIPs celebrating the exclusive launch in a luxurious atmosphere.}

_{This exclusive tour not only showcased the artistry of Santal Intense but also strengthened Floris London’s market advantage by creating a deep, direct connection with high-value consumers across the Middle East. Each event enhanced brand loyalty, expanded reach, and reinforced Floris London’s legacy as a luxury fragrance house, positioning Santal Intense as a signature scent in this discerning market.}

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