FRAGRANCE DEPARTMENT

‍Trade Marketing Activations

_{Qatar: Qatar has been the busiest market in the region this first quarter of 2022. Several in-store exposures were implemented in Pari Gallery including cash counter wraps and en- trance lightbox exposures, helping to reboot the image of Carner Barcelona, Tom Daxon, and soon Maison JUS and Floris London.}

_{Window exposure animations for the launch of Floris mouthwashes in Blue Salon stores were also conducted, and a pop-up exposure in Secret Notes for Masque Milano.}

_{Harvey Nichols, Dubai: A fifteen-day in-store exposure in Men’s Grooming Section of Har- vey Nichols, Mall of the Emirates reinforced the potential of Floris London.}

_{The Luxuria Group took over Harvey Nichols’ fragrance exposure highlighting the best- selling fragrance and grooming range from Floris London.}

_{The sell-out for the month of March 2022 was one of the highest achieved in Har- vey Nichols, thanks to the help of our Fragrance Expert supported with an ex- clusive gift with purchase for Harvey Nichols’ loyal customers.}

_{Co-op Stores, Kuwait: A teaser promo- tion was implemented in the prestigious Co-op Stores in Kuwait as customers were offered a Mystery Box on every purchase of 2 fragrances within the Luxu- ria Group’s brand portfolio.}

_{The Mystery Box contained spa and dis- count vouchers for hotel stays, assorted fragrance and skincare samples from our collaborations with our partner’s affili- ates in Kuwait.}

_{The teaser campaign was an effective tool to increase awareness of the brand and also reward loyal customers.}

Store Openings in the UAE

_{Meanwhile, in the UAE, Luxuria’s com- mercial team have managed to secure a number of lucrative openings. Floris Lon- don and Juliette has a Gun are now listed in FACES Dubai Hills Mall, a retail, leisure, and entertainment complex located in the Dubai Hills Estate, with 750 stores and services managed by Emaar Proper- ties.}

_{The UAE team have re-established ties with Maylaa International Limited whose stores: Atelier Perfumery (3 POS), The Fifth (2 POS), and Karji (top 6 doors) now retail our brands Floris London, JUS Par- fums and Juliette has a Gun.}

_{In addition, digital and instore trade mar- keting activations were conducted during the month of Ramadan through Karji’s sponsored ads using their online platforms Instagram, Facebook, Google Ads.}

Store Openings in KSA

_{Our KSA market is back in focus. Brands such as Roos & Roos, Etat Libre d’Orange, and Tom Daxon have been reintroduced in key open- ings in Saudi Arabia.}

_{These brands and more will soon be listed in 12 outlets of Faces, Beauti, Ebony & Ivory, with a personalized wall-unit soon in Rubai- yat. Working with the Golden Scent platform, we will also be looking into smart sampling promotions and digital marketing exposures.}

Store Openings in Kuwait

_{One of our main focuses this year in Kuwait is to revamp Carner Barcelona. Thanks to our commercial team in Kuwait, the brand is now listed in Debenhams Airport, Gate Mall, and the Avenues. In addition to the above, . Wilgermain and Gisada fragrances have also booked a semi-personalized wall-unit in Mishref Co-op in Kuwait. Whilst, Tom Daxon is in discussion to list in Faces Awtad and Ave- nues by next quarter.}

Upcoming Trade Activities

_{Semi-Personalized Gondolas in Pari Gallery, Hyatt Plaza in Doha, Qatar.}

_{Floris London and Carner Barcelona have been given a personalized gondola in prime locations in the newly renovated Pari Gallery niche section in Hyatt Plaza, Doha.}

^{Vendome Mall, Qatar—Floris London, Carner Barcelona listing plan}

^{Place Vendome has finally opened its doors in Qatar and is predicted to be the new it-spot mall to obsess over and tirelessly shop all day. Floris London is confirmed to be listed in Se- cret Notes in this mall along with Carner Bar- celona, with other brands now currently in review.}

Activation: Areej MOE

_{Luxuria Group will once again take over Areej MOE’s cash counters, cladding them with Juli- ette has a Gun’s novelties Magnolia Bliss and Lili Fantasy.  “Magnolia Bliss” is a peaceful}

_{Magnolia floral com- position, twisted with a delicious note of Mirabelle Plum and a refreshing Bergamot essence; the flower power spirit embod- ied in a fragrance.}

Product Launches

_{This Quarter, the Luxuria Group fragrance department pre-launched Floris London’s CHERRY BLOSSOM HAIR}

_{MIST in Kuwait. The beautiful addition to the original Eau de Parfum, Cherry Blossom takes inspiration from the cen- turies-old  tradition  of "Hanami" in Japan: friends and family would picnic under Sakura trees to relax and appre- ciate the stunning view of cherry blossom "clouds" with their delicate scents lingered in the air.}

_{The pre-launch was met with excellent sales in Debenhams Kuwait during the limited-time activation.}

SKINCARE DEPARTMENT

The NEW Year The NEW start of Luxuria Middle East’s Beauty Brands.

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_{Natura Bisse @Expo 2020.}

_{Natura Bisse took part in the retail exposition at the Spanish pavilion during all Expo2020. The Luxuria Group participated in the Special Fashion Event held on the 5th of February, during the Expo, introducing Natura Bisse to the visitors and press media.}

_{BABOR @Intercontinental Abu Dhabi on International Women’s Day.}

_{On the 8th of March, the Luxuria Group, in cooperation with the Hotel Spa hosted the ‘Women’s Empowerment by BABOR’ event for hotel staff and guests. Hotel staff were offered a mini facial, skincare analysis and more.}

_{Valentine’s, Women’s and Mother’s Day Cel- ebrations.}

_{In an effort to commemorate these important dates in women’s calendars, BABOR, Natura Bisse and Philip Kingsley celebrated by do- nating, gifting, pampering and educating re- tail, spa guests and B2B throughout February & March.}

_{Natura Bisse NEW opening}

_{On the 17th February, Faces opened its’ doors in Dubai Hills Mall and the Natura Bisse unit has taken prime position at the entrance of the store, which is serviced by our dedicat- ed skincare consultant.}

^{Natura Bisse complementary facial treat-ment}

_{Awareness campaign was conducted at Pari Gallery (Doha, Qatar) on the 28th of March. Twenty loyal clients were invited for Natura Bisse facial treatment and product infor- mation sessions.}

^{Natura Bisse Day @Dalouk Spa Sharjah La- dies Club}

_{As a part of the Dalouk Spa Anniversary cele- brations, on th 30th of March, an entire day was dedicated to Natura Bisse . Our expert trainers and educators consulted with spa guests for their personalised skincare treat- ments and products and advised them on their skincare routines for their skin concerns. In the evening, right after the yoga class, club members attended the outdoor Master Class of the newly launched Diamond Well-Living Collection for body.}

Message from the CEO

_{In furtherance of the trends we started to see in Q4 of 2021, our brands continue to grow in the traditional, online and spa sectors.}

_{Our skincare teams have been business con- ducting awareness campaigns in order to in- crease our brands’ visibility in the re- gion. With small targeted events, which is a signature of high-end luxury brands, we have seen a growing demand in both spa and retail.}

_{Our fragrance team continues to see store openings region wide with a push into the retail sector accompanied by trade marketing campaigns and lucrative retail positioning.}

_{Bechara Sleiman - CEO}

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