Beauty Insider - Newsletter
QUARTER HIGHLIGHT
WORLWIDE EXCLUSIVE TO THE MIDDLE EAST FRAGRANCE LAUNCH :
REVOLUCIÓN by Carner Barcelona
NEW PRODUCT LAUNCHES
1- EGO stratis EDP by Juliette Has a Gun (January 2023): A modern, genderless cologne, a citrus cocktail resting on an aquatic and musky base.
2- Mulberry Fig EDP by Floris London (March 2023): Mulberry Fig is a scent that evokes a floral amber fragrance combining the soft powdery character of orris with hints of fruit and spice. The perfume opens with a sparkle of fig and car- damom supported from the heart with fragrant green tones of vetiver and cypress.
3- REVOLUCIÓN by Carner Barcelona: Worldwide exclusivity to the Middle East (March 2023) : Lux- uria Group launched a Worldwide Exclusive to the Middle East: REVOLUCIÓN by Carner Barcelo- na, in March 2023. The launch included a GCC Tour, in the presence of the brand co-founder, Joaquim Carner, chief sales officer, Lina Moises and the team from Luxuria.
Trade Marketing Activations
1- In-store podium in Areej Mall of Emirates, highlighting the newest launch of EGO STRA- TIS EDP by Juliette Has a Gun , which was sup- ported by dedicate sales staff, influencer visits & gift with purchase offers, which resulted in great sales results .
2- GCC Visit of Carner Barcelona brand Co- Founder, to attend various launch events of REVOLUCION:
• Launch Event and Influencers Meet & Greet in :
• Screens Animations & Visibility
• Podium Animation & Prime Visibility
3- Mulberry Fig Animation in Pari Gallery, Qa- tar: Cash Counter wrap and entrance visuals.
New Retail Listings
Digital Activations :
1- Influencers Gifting:
EGO STRATIS by Juliette Has a GUN: 10 influencers were gifted the perfume, for their review and coverage, which has seen great interaction and success.
Mulberry Fig by Floris London: Content creators and reviewers were gifted the latest launch by Floris London, Mulberry Fig, to write their review and feedback about it.
REVOLUCION by Carner Barcelona : Over 50 influencers were gifted the lat- est and exclusive launch to the Middle East, which has generated significant awareness of the fragrance, its notes and availability in the region.
2- Media Coverage: In line with the regional launch of REVOLUCIÓN, several media & press agencies were invited to cov- er the event and interview the Brand Co- founder and Ambassador.
E-commerce listings & Activations:
1– New listings:
2– Activations :
NEW PRODUCT LAUNCHES
In February Inhibit Retinol Eye Lift Limited Edition value size was exclusively offered only for Bloomingdales & Harvey Nichols clients.
From the 15th to the 28th of February 2023 newly launched products of Stabilizing range and New Diamond Extreme Creams were featured at Harvey Nichols, Mall of the Emir- ates, Dubai. Special gifts with purchase and the luxurious facial treatments ‘Diamond Instant Glow’ were offered at the beauty bar in the Discover Beauty area.
New Openings
Ramadan Activations and offers.
From the 29th of March to the 11th of April, Natura Bisse’s C+C Vitamin range featured on the focus table in Harvey Nichols, Mall of the Emirates. During 2 weeks of Ramadan, clients were introduced to a newly launched C+C Vitamin 20% Antiox Solution and C+C SPF 50 Dry Touch Sunscreen Fluid at Harvey Nichols, Mall of the Emirates. Complementary mini facial and gifts with purchase on every NB product.
BABOR PROFESSIONAL SPA MARKET—Master Class
On the 30th of March, a Master Class was held by Lux- uria’s BABOR Educator Mary Grace for the staff of The Spa, Abu Dhabi Country Club. Ten ladies from different departments were introduced to the skincare routine.
EVENT SPONSORSHIP
On the 3rd of February Natura Bisse took part in the first ever Ladies’ Night hosted by the Meydan Race- course. The red carpet was rolled out for an evening of fun, fashion and fast and furious horse racing action.
Let Your Skin Glow On Valentine’s Day With Natura Bisse
On the 9th & 10th of February at Bloomingdales Dubai Mall, we celebrated Natura Bisse’s ‘Beauty Lovers Day’ by inviting VIP clients for a complimentary facial treat- ment to prepare their skin to glow on Valentine’s Day.
The first quarter of 2023 has proven to be a runaway success. The increased economic
activity in the region has reflected in a signifi- cant augmentation in retail activity especially in the luxury sector, proving that the covid days a well and truly behind us.
Our fragrance department has been involved in a number of launches and openings in the region, with particular mention of the exclu- sive worldwide release and launch of REVO- LUCIÓN by Carner Barcelona. We were hon- oured to have the top executives at Carner join us for this series of special events.
Along with a number of new openings, our skin care department illustrated the effective- ness and relevance of our selection of brands as part of a number of events marking Valen- tine’s Day and of course, Mother’s Day, cele- brated on the 21st of March in the Middle East.
The Group has also seen a marked increase in its online engagement with the strengthening of alliances with strategic influences and blog- gers.
We look forward to continuing the positive momentum of this excellent first quarter.
Bechara Sleiman, CEO, Luxuria Group