Beauty Insider - Newsletter
Kuwait & Qatar were the first markets to launch the new “Platinum 22 EDP” by Floris London with Kuwait having a pre-exclusive listing with the product in Bloomingdales. The EDP was launched in a PR event, attended by many influencers and major retail representa-tives.
TRADE MARKETING ACTIVATIONS
JUS Co-founder visit & Brand training: The Co- founder of J.U.S, Mr. Jean-Baptiste Roux, visit- ed the UAE & Qatar markets last quarter, touring the retail stores with our local country managers. In addition, he also took this op-portunity to conduct a refresher training with our beauty advisors and sales representatives.
JUS – Entrance Exposure in Pari Gallery, Royal Pla-za Mall:
Two of JUS Parfum’s best sellers, Sexy Crush & Coffeeze, were animated at the entrance of Pari Gallery, Royal Plaza Mall in Qatar, from May 1st- 15th, 2022
Juliette Has a Gun – Cash Counter Wrap Anima-tion:
From June 5th till July 4th, the cash counter at Areej Beauty store in Mall of Emirates, was wrapped with two of Juliette Has a Gun’s novelty “Magnolia Bliss” & Lily Fantasy.
Floris London – Entrance Exposure in Pari Gallery, Royal Plaza Mall:
Cherry Blossom & Platinum 22, were animated at the entrance of Pari Gallery, Royal Plaza Mall in Qatar.
Personalization:
Digital & E-commerce:
New launches
New Diamond Extreme Serum by Natura Bisse launched in Bloomingdales Dubai Mall. 26th 28th May clients were invited to experience complementary new facial treatment and were offered a gift with purchase of this new product.
BABOR was introduced in Dubai Ladies Club Al Asalla Spa. Now available facial and body treatments, and homecare products of DOC- TOR BABOR, Reversive, and famous Ampoules Concentrates for all skin concerns.
Events
The second quarter of this year has shown that the increased demand we are experienc-ing is not a matter of chance but one of sus-tainable growth. We have seen a number of new openings in the region and continued market penetration and consumer engage-ment by way of various activations and pro- motional events.
The Holy Month of Ramadan provided a good opportunity for our brands with increase con-sumer spending and tourism.
We look forward to a continued push through 2022 and the coming summer months.