Beauty Insider - Newsletter

Luxuria Newsletter Q2/2022

FRAGRANCE DEPARTMENT

Kuwait & Qatar were the first markets to launch the new “Platinum 22 EDP” by Floris London with Kuwait having a pre-exclusive listing with the product in Bloomingdales. The EDP was launched in a PR event, attended by many influencers and major retail representa-tives.

TRADE MARKETING ACTIVATIONS

JUS Co-founder visit & Brand training: The Co- founder of J.U.S, Mr. Jean-Baptiste Roux, visit- ed the UAE & Qatar markets last quarter, touring the retail stores with our local country managers. In addition, he also took this op-portunity to conduct a refresher training with our beauty advisors and sales representatives.

JUS – Entrance Exposure in Pari Gallery, Royal Pla-za Mall:

Two of JUS Parfum’s best sellers, Sexy Crush & Coffeeze, were animated at the entrance of Pari Gallery, Royal Plaza Mall in Qatar, from May 1st- 15th, 2022

Juliette Has a Gun – Cash Counter Wrap Anima-tion:

From June 5th till July 4th, the cash counter at Areej Beauty store in Mall of Emirates, was wrapped with two of Juliette Has a Gun’s novelty “Magnolia Bliss” & Lily Fantasy.

Floris London – Entrance Exposure in Pari Gallery, Royal Plaza Mall:

Cherry Blossom & Platinum 22, were animated at the entrance of Pari Gallery, Royal Plaza Mall in Qatar.

Personalization:

  • Opening of the following personalisation:
  • Carner Barcelona in Pari Gallery, Hyatt Plaza – Qatar
  • Floris London Gondola in Pari Gallery, Hyatt Plaza – Qatar
  • Floris London Centralized table in Secret Notes, Place Vendome - Qatar
  • Floris London Mini boutique in Pari Gal- lery, Lagoona Mall – Qatar
  • Carner Barcelona gondola in Pari Gallery, Lagoona Mall - Qatar

Digital & E-commerce:

  • Listing of ELO, Roos & Roos, Tom Daxon & Juliette Has a Gun on parisgalleryksa.com
  • Digital Campaign with Goldenscent.com (Sampling, GWP, Social Media exposure & Influencers review)
  • ELO Digital Screen animation in Laure Beauty KSA (4 stores)

SKINCARE DEPARTMENT

New launches

New Diamond Extreme Serum by Natura Bisse launched in Bloomingdales Dubai Mall. 26th 28th May clients were invited to experience complementary new facial treatment and were offered a gift with purchase of this new product.

BABOR was introduced in Dubai Ladies Club Al Asalla Spa. Now available facial and body treatments, and homecare products of DOC- TOR BABOR, Reversive, and famous Ampoules Concentrates for all skin concerns.

Events

  1. Last week of June ‘Get to know your skin with BABOR’ events were held at the Feel-Well spa of Dubai Herbal & Treatment Centre and Al Asalla Spa Dubai Ladies Club. Guests were offered skin analysis with BABOR derma visualiser devise and advised on the most suitable skincare routine for their skin type and needs.
  2. 9th June C+C VITAMIN SUMMER COLLEC-TION PROMO at Al Habtoor Palace. The Spa invited their VIP clients for a morning gathering to a Masterclass with Natura Bisse professionals followed by famous afternoon tea at the Royal Suite.

Message from the CEO

The second quarter of this year has shown that the increased demand we are experienc-ing is not a matter of chance but one of sus-tainable growth. We have seen a number of new openings in the region and continued market penetration and consumer engage-ment by way of various activations and pro- motional events.

The Holy Month of Ramadan provided a good opportunity for our brands with increase con-sumer spending and tourism.

We look forward to a continued push through 2022 and the coming summer months.