Beauty Insider - Newsletter
Luxuria Group signs with RED HAVAS Middle East Agency
Luxuria Group signs with public relations firm, Red Havas Middle East, to further strengthen the awareness and performance of its portfolio of brands.
Established in 2001 with its regional HQ in Dubai, Red Havas Middle East provides clients a fully integrated public relations offering, including social, digital PR and influencer relations. While it has long been known as the region’s premier luxury, fashion, beauty and lifestyle agency, Red Havas has expanded its portfolio to include a diverse set of clients that range from insurance, government, finance, tech and retail to oil and gas, pharma, environmental, FMCG, F&B and hospitality brands.
The 360-degree marketing initiative will benefit Luxuria’s international brands in the region and its retail partners.
Luxuria Group acquires the distribution rights of SWISS PERFECTION in the Middle East.
The first brand to apply vegetal cellular extrac- tion technology to cosmetics, Swiss Perfection with signature complex Cellular Active IRISA® enjoys an unrivalled reputation for excellence, prestige and performance. Based on Cellular Ac- tive IRISA®, all products are formulated and pro- duced in Switzerland with only first quality ingre- dients and under the highest quality standards. They benefit from the internationally recognized “Made in Switzerland” label.
NEW PRODUCT LAUNCHES
LUST FOR SUN EDP by Juliette Has a Gun (April 2023): A solar floral fragrance with notes of Ylang-Ylang, Jasmine, and Monoï blended with Coconut and Vanilla.
Trade Marketing Activations
Mulberry Fig Animation in Harvey Nichols, MOE: In line with the latest launch of the Mulberry Fig EDP by Floris London, the product was highlighted in the men’s grooming area in Harvey Nichols., from May 9th till May 22nd, 2023.
Entrance Highlight in Pari Gallery Qatar.Two of our brands were highlighted at the entrance of Pari Gallery, Lagoona Mall.
Tom Daxon Animation in Harvey Nichols, MOE: Back to Back with Floris London, the brand was animated in the same ar- ea, from the May 23rd till June 5th, 2023.
LUST FOR SUN by Juliette Has A Gun Ani- mation in Areej Stores: Following the lat- est launch of the summery fragrance, we took over the windows of Areej MOE & Ajman stores, with a beach themed ani- mation, from June 12th till June 25th, 2023.
Tom Daxon Fragrance Pad Highlight: Located in the center of the Fragrance Hall in Harvey Nichols MOE, top sellers of the brand were highlighted on the fragrance pad — May 2023.
New Retail Listings
E-commerce & Digital Activations
E-commerce listings
Digital Activations
Beauty Edits Feature on Blooming- dales.ae : Lust for Sun EDP by Juliette Has A Gun.
NATURA BISSE PROFESSIONAL SPA MARKET Master Class.
On the 6th of April, a ‘Diamond Glow skincare routine’ Master Class was held by Luxuria’s Natu- ra Bisse Educator Joan for 6 VIP Clients at The Ritz Carlton Dubai Spa.
On the 24th of May a ‘GLOW LIKE A DIAMOND WITH NATURA BISSE’ Master Class was held by Luxuria’s Educator Kirsteen for VIP Clients @Ritz Carlton Sharq Village SPA Doha, QATAR
Dalouk Spa Anniversary with Natura Bisse
On the 25th of May 2023, Dalouk Spa celebrat- ed its 19TH anniversary of operation at the Shar- jah Ladies Club, with a special event with Natura Bisse.
The Spa invited VIP Clients for an open day to meet skincare expert, Joan, for personalised skin analysis & the mothers –daughters spa ritual masterclass “Pamper your Skin like a Hollywood Star”. Eight pairs of Mothers & Daughters fol- lowed the skincare routine steps and enjoyed the bonding precious time together while learning
NATURA BISSE IN RETAIL C+C VITAMIN
From 22nd to the 28th of April the Beauty Room at Bloomingdales Dubai Mall was branded in C+C Vitamin products’ theme. Personal tutorials introducing summer es- sentials, mini facials and gifts with purchase were offered for everyone.
TRAINING
On 22nd April our trainers conducted Natura Bisse C+C Vitamin Training for the beauty advisors of Bloomingdales store
On 25th May our trainers conducted Philip Kingsley and Natura Bisse training for retail Beauty Advisors in Doha, Qatar
BABOR PROFESSIONAL SPA MARKET
Master Class B2B
On the 30 May the therapists and front desk staff of The Spa, Palazzo Versace Hotel Dubai attended ‘Skincare Routine With BABOR Rever- sive’ Master class with Luxuria’s BABOR educator Joan.
On 1st June Luxuria’s BABOR trainer, Mary Grace travelled to Abu Dhabi to conduct a Masterclass organised for staff of CRYO Abu Dhabi. Nine ther- apists and admin staff learned the key selling techniques by using products by themselves.
The next day on 2nd June Mary Grace introduced the BABOR Skincare routine for eight staff of CRYO Dubai. Nine Spa Team members were in- troduced to a new, exclusively launched at CRYO, BABOR travel sets.
On the 10th of June BABOR celebrated Global Wellness Day at The Spa Abu Dhabi Country Club. VIP clients and Influencers were invited to meet BABOR skincare expert Mary Grace for skin anal- ysis with BABOR Derma Visualizer followed by Spa Ritual masterclass ‘Pro-Youth Reversive
PR & Influencer Collaborations
LUST FOR SUN by Juliette Has a GUN: 5 influencers were gifted the perfume, for their review and coverage, which has seen great interaction and success.
TOM DAXON : Content creators visited the animation area of Tom Daxon, and cre- ated several digital content for their IG accounts.
Macro—influencers visit to Retail partner Stores: As a first project with HAVAS, we had macro—influencers visit flagship stores where our brands are listed.
The second quarter of 2023 has proven to be a busy period for all of our teams.
Taking advantage of the peak Ramdan, Eid Al Fitr and Eid Al Adha period, we saw strong drives through launches and openings from all of our brands.
The recent signoff on the partnership with PR agency Red Havas has widened the public relations door for many of our brands who have already benefited from a number of col- laborations with macro– influencers.
Our training department continue to provide our VIP clients and therapists regular training to ensure that they remain up to date with the latest products and techniques.
And finally, in a testament to our commit- ment to bringing only the most exclusive luxu- ry skincare too the middle east, we are also proud to announce that Luxuria has been ap- pointed the sole distributor for Swiss Perfec- tion in the GCC. Swiss Perfection is synony- mous with meticulous swiss manufacturing and with only a limited distribution strategy in the middle east will continue to provide exclu- sive treatment for clients familiar with the European brand.
- Bechara Sleiman CEO
