FRAGRANCE DEPARTMENT

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TRADE MARKETING AND IN-STORE

_{Floris London – Unit & Visual update Galerie Lafayette Qatar, April 2024}

_{The Floris London unit at Galerie Lafayette in Qa-tar received a visual update in April 2024, further highlighting exclusivity for the Middle East with the Santal Intense fragrance .}

_{MiN New York – Backwall Unit Visual update and Unit Refurbishing at Bloomingdales in Dubai Mall, April 2024}

_{The MiN New York brand carried out a visual update and redesign of its person- alized backwall unit in Bloomingdale's—Dubai Mall in April 2024.}

_{Ramadan & Eid gifting participation ELO & JHAG – Ahlan T5 Lounge, Kingdom of Saudi Arabia, April 2024}

_{On the occasion of Ramadan and Eid Al Fitr, gifts were offered for any purchase of a Juliette Has a Gun perfume at the Ahlan T5 Lounge in Saudi Arabia, adding a festive touch.}

_{GWP Eid Offer - Floris London Leather Pouch}

_{An exclusive Eid offer: For every two EDP pur- chases from Floris London, our customers in the UAE, KSA, Kuwait and Qatar received an exclusive and complimentary Floris London leather pouch, filled with luxury samples.}

_{Gritti- Personalized Gondola at Pari Gallery Lagoona in Qatar, May 2024}

_{The installation of a personalized gondola for Gritti Venetia fragrance brand at Pari Gal-lery Lagoona in Qatar was carried out in May 2024.}

_{Floris London- Entrance Podium at Pari Gal-lery Lagoona in Qatar, May 2024}

_{The Floris London perfume brand has bene-fited from an entrance podium at the Pari Gallery Lagoona in Qatar. This allows cus-tomers to discover the brand as soon as they enter the store.}

_{Floris London -Central Table Exposure Event in Atelier Perfumery at City Center Mirdif — May 20th – June 20th, 2024}

_{The Central Table Exposure at the Atelier Perfumery boutique at City Center Mirdif Mall highlighted fragrances from the Floris London brand. This animation offered a unique opportunity to discover the charac-teristic scents of the brand's fragrances for a month, highlighting its best-sellers: Platinum 22, Honey Oud, A Rose For, Cherry Blossom Intense, and the Middle East exclusivity : Santal Intense.}

_{Gritti-Launch Event in Scent Library at Scent Li-brary, nation Towers Mall— June 13rd, 2024}

_{A launch event for the prestigious perfume brand Gritti took place on the evening of June 13th at the Nation Towers Mall, within the Scent Library boutique in Abu Dhabi. The event allowed our guests to interact with expert fragrance advisors, who guided them in choosing their Gritti fra-grance. To add a unique and memorable touch to this event, an artist was on hand to personalize the perfume bottles with engraved calligraphy and drawings chosen by our guests.}

_{Carner Barcelona- Semi Personalized Backwall at Pari Gallery Wakra in Qatar, June 2024}

_{Carner Barcelona installed a semi-customized backwall with a digital screen at Pari Gallery Wak- ra in Qatar. This new location update aims to spruce up this outlet.}

_{Floris London- Mall Podium Secret Notes Ven- dome, June 20-30 2024}

_{A podium has been set up to highlight the per- fumes of the Floris London brand at Secret Notes Vendome, from June 20 to 30, 2024. The oppor-tunity to discover and appreciate the refined fra-grances of this prestigious brand.}

LUXURIA INITIATIVES

_{Luxuria Group Ramadan Calendar Seeding for Influencers (April 7th – 15th, 2024)}

_{To celebrate Eid al-Fitr, marking the end of the holy month of Ramadan, Luxuria has created a 15-day calendar “Countdown to Eid”. This calendar was filled with luxurious samples from the majority of brands in our portfolio such as Carner Barcelona, Juliette Has a Gun, Wilgermain, Tom Daxon, Floris London for perfume brands & Swiss Perfec-tion, BABOR for skincare and Philip Kingsley for haircare.}

_{Every day brought a surprise, from iconic fragrances to expert skincare to nourishing haircare to inspire this season's Eid gifts.}

_{The calendar was offered to over 60 influ-encers across the GCC. Our “friends of the brand” received this special box 15 days be- fore Eid, to discover our brands and the lat- est launches or bestsellers, offering a unique experience allowing influencers to discover and share the wonders of our products with their audience.}

_{Eid Gifting to the Royal Families, UAE, April 2024}

_{To celebrate Eid, a special gift was given to 20 members of the royal family. This prestigious pre- sent included perfumes from the Gritti and Floris London brands, a Floris London leather pouch, samples of Juliette Has a Gun, a perfume from Carner Barcelona, as well as a body mist from MiN New York.}

NEW LISTINGS

_{Gold Apple Qatar — Doha Festival City, Qatar (May 2024)}

_{Juliette Has a Gun, Floris London and Carner Bar-celona are now available in Gold Apple, Doha — Qatar, as the well known Russian retail chain has just opened its doors in the country.}

_{L’Etoile — Doha City Centre, Qatar (June 2024)}

_{Key brands of our porto-folio have been listed in L'Etoile -Doha City Center in Qatar. The prestigious perfume brands Juliette Has a Gun, Floris London and Carner Barcelona are now available in L’Etoile store, the international Russian chain, offering customers a more varied and refined selection of fragrances.}

_{Scent Library — UAE (June 2024)}

_{We are delighted to announce new listings of Juliette Has a Gun, Floris London and Carner Bar- celona brands in the Scent Library, an Emirati local perfumery & boutique store .}

_{These additions enrich our offering and provide customers with an even more diverse selection of quality fragrances.}

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SKINCARE DEPARTMENT

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_{BABOR SAMPLING PROMO (APRIL, 2024)}

_{For Eid 2024, we sent Babor ampoule sam-ples in organza bags for the SPAS to give it to the customers. This was a great chance to make their Eid special and introduce more people to Babor's products.}

_{BABOR + Philip Kingsley GWP PROMO AT NYSAA (MAY,2024)}

_{We participated in the May Super Sale event at Nysaa and offered exciting gifts with pur-chase to customers making purchases from Babor and Philip Kingsley to boost sales and encourage customers to try our products. These gifts included 50 pieces of BABOR's Collagen Booster Cream, 3 ml each, and 50 pieces of Philip Kingsley's 20 ml Body Build- ing Conditioner.}

_{BABOR Launch at Cleopatra SPA , WAFI DUBAI (May 29th, 2024)}

_{We hosted a launch event at the Spa's main reception area where our trainers provided a brief introduction to the brand, products and treatments. Guests were able to enjoy a skin analysis consultation from our trainers who had two separate skin analysis stations. Guests also had the opportunity to experi-ence a 20-minute express facial from the Spa’s therapists. Attendees enjoyed a selec-tion of small bites and drinks throughout the event, and all received a gift bag featuring some of our best-selling products to experi-ence the brand at home. Additionally, guests received a bounce-back card offering a dis- count on their next Babor treatment. A So-cial Media competition ran on Cleopatra’s social pages to increase the buzz around the brand.}

_{Natura Bisse Diamond Luminous Launch event at Sensasia SPA (May 28th , 2024)}

_{We hosted a Diamond Luminous collection launch event at the Spa's main reception area. Our International trainer, Joan, provided a brief introduction to the brand. Guests had the oppor-tunity to experience a 20-minute express facial from the Spa’s therapists while enjoying a selec-tion of small bites and drinks throughout the event. All attendees received a gift bag featuring some of our best-selling products to experience the brand at home. Guests also participated in a raffle competition to win a gift from NB worth AED 2500.}

INFLUENCER VISITS—SPAs

_{Cleopatra Spa}

_{Cleopatra Spa visit: Influencer Gehna Advani visited Cleopatra Spa in Wafi, where she received a BABOR treatment, following a skin analysis with one of the certified thera-pists.}

_{Saray Spa Mariott}

_{Saray Spa visit: Influencer Ines Akari visited Saray Spa in Marriott The Palm and received a BABOR treatment, following a skin analysis with one of the certified therapists.}

_{Palazzo Versace Spa}

_{Palazzo Versace Spa visit: Influencer Amal Ah- mad visited Palazzo Versace spa, and received a BABOR treatment, following a skin analysis with one of the certified therapists, where she docu- mented her full experience at the Spa, through Instagram stories & a reel.}

PR ACTIVATIONS - INFLUENCERS SEEDING

_{Ramadan Calendar}

_{As mentioned earlier, the Luxuria “Ramadan Calendar” influencer seeding box was dis- patched to over 60 key influencers in the GCC region, below are some clippings of Influencers’ unboxing; all remaining clip- pings can be found on our Instagram Story Highlights “Ramadan PR”}

_{BABOR—New Sets}

_{The BABOR Influencer seeding spring boxes were sent to 60 influencers to try. We included a card/ message providing the influencers with some information about the product and where to find Babor in the UAE. We received online coverage from many of the influencers who received this box.}

_{1. Perfect Skin Collection: a 14-day ampoule serum concentrate set.}

_{2. HY-ÖL Cleanser & Phyto HY-ÖL Booster Set: a set including the HY-ÖL cleanser and Phyto HY-ÖL booster.}

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Message from the CEO

_{CEO's Quarterly Newsletter Address:}

_{I am delighted to share an update on the Group’s performance in the second quarter of 2024. We have achieved remarkable mile- stones and continued to strengthen our presence across various sectors.}

_{A significant highlight of this quarter is the extensive new listings for our portfolio. The presence of our products continue to grow at leading retailers, on prominent e- commerce platforms, and at luxurious five- star spas across the region. This expanded availability is a testament to our ongoing efforts to make our brands accessible and desirable to a wider audience while main-taining their high-end appeal.}

_{Our marketing team has played a crucial role in driving market penetration, particularly during the peak festive seasons of Eid Al Fitr and Eid Al Adha. By collaborating with high- profile bloggers and influencers, we have effectively amplified our reach and engage-ment, ensuring our brands resonate strongly with consumers during these significant cel- ebrations.}

_{Innovation remains at the core of our strate-gy to build and promote our partner brands. One of the standout initiatives this quarter was the introduction of the Ramadan Calen-dar. This unique concept featured a curated selection of our brands and captured the interest of influencers and PR agencies alike, resulting in frequent and enthusiastic postings. The Ramadan Calendar not only showcased our products but also highlighted our creative approach to marketing.}

_{I am incredibly proud of the dedication and hard work exhibited by our team. As we look ahead to the third quarter, I am confident that we will continue to see the growth and expansion of our brands, further solidifying our position in the market.}

_{Bechara Sleiman—CEO}

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