Beauty Insider - Newsletter

Luxuria Newsletter Q4/2022

FRAGRANCE DEPARTMENT

Trade Marketing Activations

Qatar National Day – On the occasion of Qatar National Day, special sleeves were created for Floris London & Carner Barcelona fragrances, at over 15 points of sale across Qatar. The sleeves were in the form and color of the Qatari flag, to celebrate the National Day of the state of Qatar.

FIFA World Cup – On the occasion of hosting the FIFA World Cup, Luxuria Brands were featured in an advertisement video for Pari Gallery. The vid- eo was part of Pari Gallery’s campaign to cele- brate the word cup, and it was published on so- cial media channels.

Product Highlight – Cash Counters in Pari gallery were wrapped with Carner Barcelona, Latin Lover EDP visuals, from November 1st till 20th.

Festive Season – Cash Counters in Pari Gallery Qatar (Hyatt Plaza & Wakra) were wrapped with Floris London Festive visuals, from December 11th till 31st.

New Listings & Personalization

Pari Gallery Hyatt Plaza (Qatar): Floris Lon- don & Carner Barcelona. Launch date: No- vember 2022

Printemps Doha (Qatar) : Floris London, Carner Barcelona. Launch date: November 2022.

SKINCARE DEPARTMENT

New Openings:

Natura Bisse

New customized counter was in installed in Salam — The Gate Mall

Babor

Launch at the Iridium Spa St. Regis Saa-diyat Island resort and spa Abu Dhabi

On the 7th of December Babor launch an- other location in Abu Dhabi. The launch event was held outdoors, introducing all of BABOR’s range carried in the spa. After the Derma Visualizer consultation, our trainer advised each guest about the most effective treatment for their skin type and they were then invited for a mini demo facial.

Launch at the new Luxury location on Dubai’s Palm West Beach Side

Marriott Resort Palm Jumeirah Hotel opened its doors in December. BABOR display on the ground floor going to a new Saray spa.

Launch of personalized reception

New look of the reception area at Ola Spa Lapita Dubai Parks & Resorts launched in November.

Retail Events

Breast Cancer Awareness Month

Natura Bisse

On the 6th of October, Luxuria collabo- rated with Natura Bisse, to hold a full day skincare activation at the Dalouk Spa Sharjah Ladies Club. Our experts provided personalised skincare consul- tations and 15 spa clients were invited to a master class with a focus on newly launched products C+C Vitamin 20% Antiox & C+C Vitamin Dry Touch Sun- screen SPF50.

On the 27th of October Luxuria and Natura Bisse hosted a master class at The Iridium SPA at the St. Regis Saadiyat Island Abu Dhabi, focusing on ‘Revitalise your skin with C+C Vitamin range of Natura Bisse’ for nine VIP guests.

Babor

On the 7th of October, Luxuria collabo- rated Babor at the New You Ladies Cos- metics & Personal Care Centre for the exclusive introduction of the Limited Edition Ampoule Concentrates sets. All spa clients, who booked their treat- ments on the day, were offered skin analysis and expert consultation by Lux- uria’s trainers using Babor Derma Visu- alizer devise.

On the 26th of October, Luxuria and Babor hosted master class at the Al Asalla Spa Dubai Ladies Club with focus on Doctor Babor global anti-ageing for fifteen club members.

On the 27th of October Luxuria and Natura Bisse hosted a master class at The Iridium SPA at the St. Regis Saadiyat Island Abu Dhabi, focusing on ‘Revitalise your skin with C+C Vitamin range of Natura Bisse’ for nine VIP guests.

BABOR Awards Night Dubai event held @ Grand Hyatt Dubai on 25th No- vember 2022

Luxuria Group recognizes outstanding spas and therapists that have made a signifi- cant contribution for BABOR in the Middle Eastern market through their exceptional service to customers in the local region.

In the presence of senior management from the BABOR Beauty Group, Tim Waller - Group Brand President and Co-CEO, Christopher Hülbach - Director International Market Development and Henryk Grund - Director of International Retail, the BABOR Awards Ceremony was held on the 25th of November 2022 at the Grand Hyatt Hotel, Dubai.

Twenty-seven Babor therapists were visited by mystery shoppers in the UAE, with the aim of evaluating their professionalism and rapport with customers.

We were pleased to recognize the outstanding individuals and institutions:

‘Our local partners played a significant part in promoting the luxurious standard that BABOR and Luxuria Group embodies in both brand and service. Thanks for your par- ticipation and ongoing support.’

Bechara Sleiman, CEO, Luxuria Group

MESSAGE FROM THE CEO

The Luxuria Group wrapped up another ex-cellent year in the fourth quarter of 2022.

We saw a number of well-placed activations for our fragrance brands in department stores across the region. Despite the fact that we were heading towards the end of the year, our fragrance team continued to push new openings with a number of effectively located personalisations for our brands.

Our beauty team maintained their strong growth figures in the spa and retail sector. Our team of qualified trainers organised and held informative events for Natura Bisse and Babor in our exclusive spa locations, which allowed clients to learn and test the products for themselves.

We were also honoured to hold and present the annual Babor Award Night at the end of November. We would like to thank Babor for their kind support and of course congrat- ulate all the winners for the tremendous effort this year.

We are thankful for the continued growth that the group has experienced over the last 12 months. Most importantly I would like to take this opportunity to thank the team at Luxuria for their commitment and dedica- tion, without which none of our success would be possible.

We look forward to a prosperous 2023 ahead.

- Bechara Sleiman CEO