Beauty Insider - Newsletter
SWISS PERFECTION BLM PERMANENT TABLE
On October 1, 2024, Luxuria proudly launched Swiss Perfection at Bloomingdale's, Dubai Mall. Located at the entrance of the Discover Beauty area, this iconic brand now offers its renowned skincare expertise in an elegant and accessible space.
BABOR SAMPLING PROMO AT BLM.COM OCTOBER,2024
In October 2024, we did a BABOR sampling campaign on the Bloomingdale’s website. We provided 1,000 sample pieces to all customers making any purchase on the website to experience the benefits of our hyaluronic acid ampoule samples. Many took advantage of this opportunity to explore our innovative products and discover how they could enhance their skincare routines!
BABOR x Marriott The Palm: PINKtober 2024 at Saray Spa
In honour of Breast Cancer Awareness Month, Saray Spa at Marriott The Palm launched its PINKtober Campaign on October 1, 2024. Babor participated in this initiative by offering customized limited time treatments to the guests. The treatments included a special massage using pink stones/crystals. We also offered all spa guests a special treat to try 3 different types of ampoules packaged in pink organza pouches.
ANANTARA RAK PINKTOBER EVENT
On October 18, a Breast Cancer Awareness event was held at Anantara Mina Al Arab, Ras Al Khaimah. A group of 10 influencers enjoyed a self-care masterclass on "Doctor BABOR Lifting Treatment" led by Mary Grace from Luxuria and a candle-making session by the Ras Al Khaimah Art Foundation. The event featured complimentary foot massages, light refreshments, BABOR goody bags and lunch creating a memorable day of relaxation and empowerment.
BABOR Launch event at Conrad SPA Abu Dhabi
On October 24, we held a launch event for Babor at Conrad AD spa for a total of 34 of their VIPs, loyal customers, influencers, and media representatives. Michael Harff and Laura Bramstädt from BABOR HQ delivered an inspiring introduction to the brand and its treatments. Luxuria’s trainers and 1 therapist operated 3 skin analysis stations, complemented by a therapist offering express facials, hand, and neck massages in the relaxation area. Guests enjoyed light refreshments and departed with BABOR gifts and spa vouchers.
BABOR -SHERATON GRAND WOMEN’S MASTERCLASS — OCTOBER 31, 2024
To celebrate our launch at Grand Sheraton, we held a women's masterclass showcasing a "BABOR Skincare Routine" for different skin types. The masterclass was led by the Luxuria trainer, Mary Grace, and was attended by 9 of their loyal customers. The session offered valuable insights into effective skincare practices using key Babor products and attendees enjoyed light snacks and beverages during the event and left with BABOR gifts.
SWISS PERFECTION 3X3 PODIUM BLM DUBAI MALL (November 26 - 9 December)
The 3x3 podium at Bloomingdale’s Dubai made a striking impression, showcasing the full range of Swiss Perfection products. Its eye-catching display drew attention, significantly enhancing brand visibility and generating excitement among shoppers. To elevate the customer experience, Swiss Perfection clients were treated to a special Gift with Purchase (GWP) offer and exclusive gift wrapping ser vices.
BABOR SAMPLING CAMPAIGN FOR ADDRESS BEACH RESORT (OCTOBER, NOVEMBER & DECEMBER 2024)
The BABOR sampling campaign at Address Beach Resort ran through October, November, and December 2024. In October, white organza bags were used to distribute BABOR ampoules and gift cards in guest rooms. In December, red organza bags were used for the same items. The goal was to introduce guests to BABOR products and enhance their resort experience.
FaceFit Influencer Visit—19 December, 2024
On Thursday, 19 December, a Dubai based influencer (Oly_UAE) visited Face Fit for a complimentary consultation and signature treatment using Babor products. The Influencer also received a generous gift from Babor to continue her personalised skincare routine at home.
MESSAGE FROM THE CEO
As we say adieu to 2024, I am delighted to share updates on Luxuria’s ongoing efforts to expand the presence and recognition of our brands across the region in the last quarter of this year. At Luxuria, our commitment to connecting with our audience in meaningful and impactful ways remains stronger than ever. Over the past months and in the lead up to the festive season, we have successfully implemented a series of dynamic marketing activations aimed at enhancing awareness and engagement with our portfolio of brands.
The role of influencers in today’s marketing landscape is pivotal. Their ability to authentically share their experiences with our products allows us to reach wider audiences in relatable and creative ways. Through recent collaborations, we have seen a remarkable increase in visibility and trust, as influencers bring our brands to life for their dedicated followers. Their endorsement not only builds awareness but also fosters genuine enthusiasm and excitement about our offerings.
Nothing resonates with customers more than the chance to experience our products firsthand. Sampling campaigns have allowed us to put our brands directly into the hands of consumers, enabling them to explore quality and value on a personal level. These campaigns are instrumental in building trust and loyalty, as they give customers the confidence to choose our products again and again.
Masterclasses have proven to be an extraordinary way to educate, inspire, and engage. By offering in-depth experiences that showcase the craftsmanship and innovation behind our products, we provide our customers with a deeper understanding of what sets our brands apart. These interactive sessions not only elevate the customer experience but also strengthen our position as industry leaders in quality and expertise.
This year has been a remarkable one for Luxuria, and we owe our success to the unwavering support and partnership of our brands and the dedication of our team. As we close this chapter, we are energized by the opportunities that lie ahead. We look forward to an even strong er performance next year as we continue to innovate and grow.
- Bechara Sleiman, CEO
